How These Body Care Products Firm Your Skin The Latest Formula Breakthroughs and High-tech Ingredients

How These Body Care Products Firm Your Skin The Latest Formula Breakthroughs and High-tech Ingredients

Exploring A/B Products
An African Botanics Body Firming Routine Starring new Firming Body Serum and Firming Botanical Oil

For some, self-care rituals can be reserved for the face in the form of 10-step skincare routines; for others, they can look like something totally different altogether. From moments of quiet meditation, to high-intensity workouts, to cooking a favorite meal, there are many ways to meld together taking care of your mind and body. With our latest launches, we bring you new ways to experience self-care for the body through firming potions designed to hydrate, protect, and tighten. These formulas go to work on their own, but their effects can be amplified when paired together and with other wellness moves, like dry brushing or massage. Ahead, get to know our new Firming Body Serum and Firming Botanical Oil, as well as a full body care regimen we love to recommend.



Introducing Brand-New Firming Body Serum

New Firming Body Serum is a highly concentrated anti-aging body serum with a satisfyingly cool gel texture and a scent that features notes of citrus, florals, and herbs. The formula helps oxygenate, stimulate, tone, soothe, and regenerate the skin, leaving it replenished and protected with restored elasticity, firmness, and radiance. The high-tech, extremely efficacious ingredient lineup includes potent bio actives, made through biotechnology, a scientific process that uses bio-fermentation to safely engineer skincare actives through natural reactions. A unique botanical complex made up of the essential oils of Thyme, Cypress, Cedar, Peppermint, and Lemon holds stimulating and toning properties. This blend allows to produce a thermal effect that supports local microcirculation and an overall sensorial experience. The result? Skin that feels more firm, supple, and hydrated.

Resurrection Plant, a bioactive, enhances moisture retention and nourishes the skin cells, contributing to a regenerative effect. Joined by Horsetail, Caffeine, and Menthol, these four powerful ingredients tone and firm the look of skin while providing a cooling, calming, energizing boost, especially perfect for after strenuous activity or a tiring bout of jet lag. Hexapeptide-3 and Hyaluronic Acid continuously moisturize and strengthen the skin’s natural barrier, visibly improving the skin’s look and feel. An anti-aging and skin-smoothing super crew of Buchu Leaf, Nettle, Juniper Berry, Comfrey Leaf, and Elder Blossom come into the mix to detoxify, provide anti-inflammatory benefits, and help promote firmness.


A combination of cutting-edge antioxidants and active elements in Kigelia (quinones, iridoids, coumarins, and flavonoids), Aloe Ferox, Honeybush, and Green Rooibos Tea Extract hydrate and refresh, while helping to maintain the skin’s barrier function, reduce the appearance of UV damage and sunspots, and protect against environmental stressors. Rounding out this overachieving body serum, Marula Oil, Baobab Oil, and Cape Rose Geranium soothe, calm, and nourish, while balancing and uplifting, transporting you straight to the spa (in your mind at least).

Get to Know Recently Reformulated Firming Botanical Oil

One way to embark upon a robust body care routine is to layer products that pair well together. After using our new Firming Body Serum, we suggest smoothing on Firming Botanical Oil, a recently reformulated version of our original. Firming Botanical Oil is an intensive rejuvenating skin treatment with firming and restorative benefits. It’s super light in texture, smells of fragrant roses, and is a 100% cold-pressed formula to provide corrective and preventive action against the main causes of loss of firmness, lack of elasticity, dryness, and sun damage. The ultra-luxurious liquid, made with the finest grade aromatherapy oils, is sustainably sourced, vegan, and cruelty-free.

This rejuvenating oil is chock full of good-for-you ingredients you’ll want to slather onto your skin. Marula Oil, Kalahari Melon, Moringa, Tocopherol (Pure Vitamin E), and Neroli sink in quickly to correct dimpling, regenerate, moisturize, and improve elasticity, while helping to reduce fine lines and wrinkles. They also help to soothe, reduce the look of redness, and protect against environmental stressors. A powerful antioxidant, Coenzyme Q10, stimulates collagen and elastin production for a more youthful-looking appearance. Refreshing Lime and Grapefruit oils aid in skin firmness and strength, plus the additional perk of aromatherapy.

Skin microcirculation, an energizing and detoxifying action, occurs due to the formula’s inclusion of Brassica Alba Sprout, Buchu Leaf, and Capsaicin, resulting in a lessening of water retention and support of the skin’s metabolism.

This oil also has an ensemble of feel-good ingredients. Rose Centifolia moisturizes, soothes, and uplifts, while emitting an exquisite scent and helping to tighten pores. Calendula Flower brings soothing and anti-inflammatory benefits to the body.


Try a Total Body Care Ritual Routine

While staying active and drinking tons of water remain top tier ways to take care of yourself, we believe in a well-rounded approach that involves relaxation. To ensure your body products will be absorbed in the best way possible, try dry brushing as a starting step. We recommend using a long wooden brush with firm bristles to exfoliate and help promote lymphatic drainage. Brush upward, starting from your feet, or brush in circular motions as you work your way up. Don’t press too hard, and make sure it feels good - not painful.

For a total body care ritual, we suggest a bath session using Le Vert Tranquil Green Clay Soak, an aromatic and intoxicating escape. It’s a blend of super fine Green Clay, potent Sea Algae, and mineral-rich Atlantic Sea Salt which help restore the natural pH of the skin and promote the elimination of toxins, while soothing dry, irritated, and flaky skin. Add it generously to your bath and immerse yourself in the enlightening vibes for 15-20 minutes. You don’t even need to rinse when finished, but rather wrap yourself in a warm blanket, and drink water to rehydrate.


If you’re in a rush and need to skip the bath, instead grab Café Noir Body Exfoliant for a quick, non-abrasive, chemical + physical exfoliator that works on wet or dry skin to detoxify, firm, brighten, and resurface. It’s made with AHA/BHA as well as super-fine Black Coffee Beans, Volcanic Pumice, and crushed Marula Nutshell Powder to stimulate the epidermis by boosting and enhancing cellular renewal, while toning and improving circulation.

Then, apply Firming Body Serum on damp skin to areas that need treating (upper arms, stomach, legs, thighs, bust, and hips). Massage in with upward circular movements until completely absorbed. Firming Body Serum is a great post-workout recovery product and comes in handy as cooling relief for swollen areas and as an after-sun treatment.

Next, smooth Firming Botanical Oil onto your body concentrating on areas of concern. Massage upward in similar circular movements until it’s completely absorbed. For best results, exfoliate 1-2 times a week prior to use. From there, you can be done with your body routine, or, if you’d like an extra nourishing reinforcement, you can use Svelte Cream, an intensive sculpting and firming body treatment formulated to tighten, contour, and reinforce the skin’s structure while improving the appearance of cellulite. Made with a unique Phyto-complex of Milk Thistle, Sacred Lotus Leaf, Horsetail, Spirulina, Guarana, and Marine Red Seaweed Extract, this cream stimulates lipolytic activity, strengthens the skin’s structure, and visibly improves skin that has lost its firmness. Massage this in as your last step using circular and ascending movements.