African Botanics was founded by South African couple Craig and Julia Noik in 2012. Raised absorbing and discovering the beauty of South Africa’s nature, age-old traditions and inspirations of their homeland would one day lead them to the creation of African Botanics skincare collection. Growing up there and subsequently moving away to Los Angeles, California in 1997 had a great impact on how they view the world. The fact that they are now able to tie together their youth with their current world living in Santa Monica and never loose sight of their roots, is something they are extremely grateful for.
African Botanics was founded not only as a creative outlet, but also in an effort to preserve and promote Africa’s biodiversity, create jobs that make a positive impact in people’s lives, discover and harness the properties of indigenous plants and also exhibit South Africa’s rich cultural heritage that has endured for millennia.
Each product they compose is made from start to finish in South Africa, giving African Botanics a rich sensory experience, heart, soul and a unique story to share. Their intention was also to create a seamless blend of true luxury and nature that can perfectly accommodate the needs of any modern individual.
Craig and Julia regularly visit South Africa throughout the year to see family and spend time with their producers. This experience affords them direct contact with the special contributors of African Botanics. One of the best things about their trips is meeting the harvesters, artisans and people they work with. Connecting with their people and sharing with them the success of African Botanics today is truly inspiring to them.
“In today’s overly-stimulated world we all can use some “me time” to detox our skin, to nourish, heal, recharge and fully rejuvenate our minds and lives. African Botanics skincare collection is a bridge that links Africa’s purest beauty ingredients to the modern world directly from the earth.” - Julia Noik