Fair Trade and Sustainability

Ubuntu - "I am what I am because of who we all are"

"One of the sayings in our country is Ubuntu – the essence of being human. Ubuntu speaks particularly about the fact that you can’t exist as a human being in isolation. It speaks about our interconnectedness. You can’t be human all by yourself, and when you have this quality – Ubuntu – you are known for your generosity. We think of ourselves far too frequently as just individuals, separated from one another, whereas you are connected and what you do affects the whole World. When you do well, it spreads out; it is for the whole of humanity." - Desmond Tutu


We believe that Fair Trade contributes to sustainable development and a sustainable future. By sourcing our ingredients from many small Fair Trade communities in South Africa, we are supporting local people and helping them invest in the preservation of their lands for generations to follow and enjoy.

Many of these communities are located in the most remote and most underdeveloped parts of Southern Africa where economic opportunities are almost non-existent. Households are often headed by women, who have to support large extended families. In these areas there are very few job opportunities, so people must rely on income from their land.

When people think of Fair Trade, they might think of fair prices for producers, better labor standards, or maybe even safe working conditions – but what people often forget about is that Fair Trade is equally invested in protecting the environment. Fair Trade not only helps improve living and working conditions, but also helps many people in rural communities become better stewards of their land.