How to Use

AM / PM

PREPARE

Dampen the face, neck, and décolleté with warm water. Warm water opens the skin's surface and allows the cleanser to lift impurities more effectively without needing to work harder against the skin.

ACTIVATE

A small amount into clean palms. Warm briefly between the hands — the formula transforms from silky gel to a soft clay texture as it activates.

PURIFY

Massage in light, circular movements for one full minute, concentrating on areas prone to congestion — the T-zone, jawline, and around the nose. Allow the clay to draw out impurities while the botanicals soothe the skin.

RINSE

Remove with a warm, damp cloth or rinse well with water. Follow with your African Botanics mist, essence, or serum while the skin is still slightly damp.

The Formula

Cleansing, without compromise.

A daily treatment cleanser made to work with the skin, not against it. The silky clay-gel lifts away the residue of modern life while preserving comfort and suppleness. Skin emerges exceptionally clean, soft and composed.

The Technology

Purification with precision.

Soft, non-ionic cleansing agents meet mineral-rich Bentonite Clay to remove surface buildup and impurities held within pores. The result is a deeper cleanse without the tight, depleted feeling traditionally associated with clay.

The Source

Rooted in southern africa.

The Baobab has endured Southern Africa's demanding landscapes for centuries, storing precious water and nutrients through prolonged periods of drought. Its fruit provides a naturally rich source of polyphenols and Vitamin C—a remarkable expression of botanical resilience.

Botanical imagery representing the bio-adaptive plant complex in Intensive Recovery Cream

The Ingredients

A study in botanical resilience.

Baobab. Marula. Aloe Ferox. Kigelia. African Potato. Plants shaped by heat, drought and dramatic shifts in climate, selected not simply for their provenance, but for what they contribute to the formula: comfort, nourishment and balance.

Why This Formula Matters

Effective cleansing depends on balance: removing sunscreen, excess sebum, pollution and daily buildup without disrupting the skin's protective barrier. Baobab Clay Oxygenating Cleanser approaches cleansing as the first treatment step, pairing a skin-compatible pH with mineral purification, antioxidant support and conditioning botanicals. The complexion is left thoroughly cleansed yet comfortable—clearer, softer and prepared for the treatments that follow.

I.

PH-BALANCED. BARRIER-CONSCIOUS.

Formulated at pH 4.88–5.5 to respect the skin's naturally acidic environment. The creamy gel cleanses effectively while helping preserve the moisture and comfort that conventional high-foaming cleansers can compromise.

II.

BAOBAB + VITAMIN C. ANTIOXIDANT DEFENSE.

Baobab fruit brings naturally occurring polyphenols alongside stabilized Vitamin C and Vitamin E to complement cleansing with antioxidant care. Together, they help defend against oxidative stress associated with daily environmental exposure while supporting a brighter-looking complexion.

III.

BENTONITE CLAY. TARGETED PURIFICATION.

Mineral-rich Bentonite Clay helps draw excess oil and impurities from the skin's surface and pores without the hard-setting finish of a traditional clay treatment. The complexion feels fresh and refined rather than tight or over-cleansed.

IV.

SOUTH AFRICAN BOTANICALS. SKIN COMFORT.

Marula, Aloe Ferox, Kigelia and African Potato bring a conditioning dimension to the formula, helping soothe and replenish the skin as it is cleansed. Their presence is what allows purification and comfort to coexist in a single daily treatment.

Active Ingredients
BAOBAB FRUIT COMPLEX - [Adansonia Digitata]

BAOBAB FRUIT COMPLEX - [Adansonia Digitata]

[ Antioxidant + Barrier-Supporting Phytoactive ]

At the heart of the formula, Baobab fruit is exceptionally rich in polyphenols, naturally occurring Vitamin C and essential minerals. Paired with stabilized Vitamin C and Vitamin E, the complex brings antioxidant support to the cleansing step while helping preserve the skin's comfort, suppleness and luminosity.

Benefits
Helps defend against oxidative stress Supports a brighter, more even-looking complexion Helps maintain barrier comfort during cleansing Leaves skin soft, conditioned and refreshed

Source
Fruit of the African Baobab, Adansonia digitata, sourced from Southern Africa.

THE CLAY

THE CLAY

II

THE CLAY

AFRICAN POTATO

AFRICAN POTATO

III

AFRICAN POTATO

THE BOTANICAL COMPLEX

THE BOTANICAL COMPLEX

IV

THE BOTANICAL COMPLEX

Complete The Ritual (3)

Complete your regimen with formulas selected to layer beautifully.

DISCOVER MORE

REVIEWS

5.0

7 reviews

FAQ

A concentrated oxygenating gel cleanser formulated at a neutral pH of 4.88–5.5 — the range at which skin's protective barrier functions optimally. It purifies, brightens, and calms without stripping, drying, or disrupting the skin's moisture balance. Powered by South African Baobab Fruit, Bentonite Clay, Vitamin C, Marula Oil, Aloe Ferox, and Kigelia — it cleanses deeply while actively nourishing and protecting the epidermis. Sulfate-free, silicone-free, paraben-free. Vegan and cruelty-free.
It removes impurities, unclogs pores, and regulates sebum — without the tightness, dryness, or irritation that conventional cleansers cause. Bentonite Clay detoxifies and draws out congestion. Baobab Fruit targets discoloration. Vitamin C brightens and defends against environmental damage. Marula Oil soothes and supports collagen. Aloe Ferox hydrates and boosts collagen production. Kigelia firms and calms. Skin is left clean, balanced, luminous, and genuinely comfortable.
Oxygenating cleansers work by delivering active oxygen to the skin's surface during cleansing — a process that supports cellular respiration, accelerates the removal of impurities, and promotes a brighter, more energized complexion. Unlike conventional cleansers that simply lift surface dirt, an oxygenating formula actively engages with the skin at a biological level — improving circulation, clarity, and the skin's capacity to receive subsequent actives more effectively.
Most conventional cleansers — including many luxury products — have an alkaline pH that disrupts the skin's acid mantle, the protective barrier that maintains hydration and guards against environmental aggressors. Even a temporary disruption contributes to dryness, sensitivity, and congestion over time. The Baobab Clay Oxygenating Cleanser is formulated at pH 4.88–5.5 — precisely matching the skin's natural pH — so it cleanses without ever compromising barrier integrity. It is one of the most important and most overlooked differentiators in a cleanser.
Bentonite is an ancient volcanic clay with a unique ability to carry a negative electrical charge — which attracts and binds positively charged toxins, heavy metals, and impurities, drawing them out of pores without mechanical extraction. It detoxifies, decongests, and promotes visibly cleaner, healthier-looking skin without the over-drying effect of harsh clays or surfactants. In this formula it works in concert with the hydrating and soothing actives — Aloe Ferox, Marula, and Kigelia — to ensure the detoxification never compromises the skin's moisture balance.
It is the second cleanse. Begin with the Pure Marula Cleansing Oil to dissolve makeup, SPF, and surface impurities — the oil-based first cleanse. Follow immediately with the Baobab Clay Oxygenating Cleanser as the water-based second cleanse to purify, decongest, and rebalance at the pore level. Used together they form the most complete double-cleanse ritual in the African Botanics range. On makeup-free mornings, the Baobab Clay Oxygenating Cleanser can be used as a standalone single cleanse.
Both are second-cleanse formulas designed to purify and rebalance — but they serve different skin profiles. The Baobab Clay Oxygenating Cleanser is clay-based and oxygenating — ideal for all skin types including sensitive, congested, and urban-stressed skin that needs deep purification without disruption. The Commiphora Face Cleanser is an exfoliating gel cleanser combining AHAs, BHA, and Niacinamide — better suited to skin that needs active cell turnover, pore clearing, and oil regulation. Both pair with the Pure Marula Cleansing Oil as the first cleanse.
Yes — it is one of the most sensitive-skin-appropriate cleansers in the range. The neutral pH, sulfate-free formula, and soothing botanical complex — Aloe Ferox, Kigelia, Marula — make it exceptionally well-tolerated by reactive, compromised, and sensitised skin. It is also ideal for skin stressed by pollution, dry climates, air conditioning, or urban environments.
Yes. Bentonite Clay decongests and draws out impurities. The formula regulates sebum without stripping — which is critical, because over-stripping with harsh cleansers triggers excess oil production and worsens congestion. The result is a soft matte finish and progressively clearer skin with consistent use.
Yes. Formulated without sulfates (SLS and SLES), silicones, parabens, phthalates, DEA, and petrolatum/paraffin/mineral oil.
Yes. The formula contains no Retinol or standard pregnancy contraindications. As with any skincare product, consult your physician if you have specific concerns during pregnancy or nursing.
Yes. 100% vegan and cruelty-free, formulated with ethically and responsibly sourced South African ingredients.
Apply a small amount to damp face, neck, and décolletage. Massage gently in circular motions for approximately one minute, concentrating on areas of congestion — nose, forehead, and chin. Rinse thoroughly with warm water. Use morning and evening as part of your cleansing ritual.
With twice-daily use, a standard size typically lasts two to three months.
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